Western States Petroleum Association (WPSA)

Project Details
Date: Oct 21 2014
Category: Client
Author:
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Comments: 0
Tags: Case Study
Project URL: View Project
Description

Challenge/Goal:

  • Defeat or amend Senate Bill 350, legislation that, in part, would impose a 50% fuel reduction mandate on all California businesses and consumers.

Efforts:

  • Recruited and mobilized upwards of 350 stakeholders – local elected officials, small business owners, agricultural leaders, working families, soccer parents, school and community organization officials – as “voices” to communicate opposition and first-hand concerns with such an onerous fuel reduction mandate and cost increase. Efforts included turnout of large groups for State Capitol hearings, a statewide media blitz in key markets with press conferences, legislative district office visits, letter/email/phone call outreach efforts, social media campaign.

Outcome:

  • Governor, author of legislation, and legislators noted significant outcries from various communities, and thereby amended the bill to remove the fuel reduction mandate component.

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