National Federation of Independent Business (NFIB)

Project Details
Date: Oct 21 2014
Category: Client
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Tags: Case Study
Project URL: View Project
Description

Challenge/Goal:

  • Build stronger presence, membership and impact of NFIB as leading small business organization in California and pass more pro-small business legislation.

Efforts:

  • Over course of eight years, developed an increased profile and positioning of NFIB and members – created new Day at the Capitol, more member engagement in Capitol and local level, association with more key business coalitions and Governor’s Office, increased media hits and opportunities, more member “touches” and engagement around key issues.  Sponsored legislation to create more transparency with state regulations.

Outcome:

  • Legislature passed, and Governor signed NFIB-sponsored legislation to streamline and create more transparency with regulations, increased visibility in Capitol and California community, increased membership and renewals in state (to date, largest number of renewal rate in nation).

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